Abstract :
This research explores the anthropology of technology and digital cultures among Australians, examining the impact of digital technologies, social media, and artificial intelligence (AI) on human behavior, identity, communication, and social relations. Using qualitative ethnographic approach, the study captures the lived experiences of diverse participants through in-depth interviews, focus groups, and participant observations. The findings reveal that digital technologies significantly influence how Australians construct and manage their identities, often navigating the tension between authenticity and impression management on social media platforms. The study also highlights how digital communication styles—characterized by brevity, informality, and the use of visual elements re-shape social norms and affect the depth of interpersonal relationships. Additionally, the research identifies societal concerns about AI, including privacy, data exploitation, and the blending of human and machine interactions, which impact decision-making and personal boundaries. The study contributes to anthropological theories of digital cultures by challenging conventional distinctions between online and offline experiences, emphasizing the hybrid nature of contemporary social life. Practical implications include recommendations for policymakers to enhance digital literacy, address mental health impacts, and strengthen privacy protections. Insights for digital platforms focus on ethical considerations, user-centric design, and transparent data practices. This research provides a nuanced understanding of the evolving role of digital technologies in shaping Australian society, offering valuable perspectives for managing the social impacts of the digital age.

Keywords :
Digital Anthropology, Digital Cultures, Identity Formation, Online Self-Presentation, Human-Machine Interaction, Technology Impact, Qualitative Research.

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