Abstract :
This research paper examines Japan’s intricate balance between preserving folk arts and adapting them for contemporary consumption. Japanese folk arts, deeply rooted in rituals and community life, face a transformation influenced by the dynamics of folklorism and cultural re-contextualization. This shift repositions traditional performances from intimate, ritualistic settings to public spectacles in theaters and tourist spaces. Government initiatives, such as Japan’s National Convention of Folk Performing Arts, play a crucial role in this transition, spotlighting regional traditions through structured events that cater to modern audiences. Legislation like the Cultural Properties Protection Law supports these efforts by categorizing folk arts as intangible cultural assets, facilitating their preservation while meeting the demands of a broader audience. The study also explores Ennichisai, a Japanese-Indonesian cultural festival exemplifying the sustainable management of cultural events. Employing value chain analysis, Ennichisai highlights how strategic planning and community engagement ensure the festival’s appeal and impact on Japan-Indonesia cultural relations. The festival’s approach underscores how Japanese cultural preservation intersects with strategic marketing, demonstrating that tourism can sup-port tradition while fostering intercultural exchange. Furthermore, this paper analyzes challenges in categorizing Japanese folk arts, referencing Honda Yasuji’s influential classification framework, which attempts to systematize these diverse forms. Honda’s work reflects ongoing debates about authenticity, heritage, and the fluid boundaries between regional expressions and national culture. Community-based art initiatives add another layer to the discourse, illustrating how local art programs and collaborative projects sustain folk traditions while engaging with modern social and economic contexts. This study thus reveals that Japan’s folk arts embody a dynamic blend of preservation and adaptation. By integrating tradition into evolving cultural and economic landscapes, Japanese folk arts reflect an enduring yet adaptable heritage that supports both local identity and national pride.

Keywords :
Cultural Preservation, Japanese Festivals, Folk Performing Arts, Heritage Authenticity, Intercultural Exchange, Intangible Cultural Assets, Community Engagement, Traditional Adaptation, Tourism.

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